Frequently Asked Questions

Battle at the Star is located at the Ford Center at the Star. Parking map below. 

9 Cowboys Way, Frisco 75034

All guests should use the South Entrance, located on the South side of Ford Center through the plaza.

Yes - there will be food & drinks for purchase.  All concession stands at Ford Center accept every major credit and debit card.

We suggest wearing comfortable & breathable materials. 

There is one (1) Guest Services Center located on the East concourse behind Section 127. The Guest Services Center assist guests with lost and found, lost children, Ford Center directions, emergencies, general information and accommodations for guests with disabilities. The center is staffed with knowledgeable attendants ready to assist guests needing information or wishing to leave compliments or comments. 

Throughout the course of an event, all lost items should be brought to the Guest Services Center located on the concourse behind Section 127. All guests looking to claim or report lost items should do so at the Guest Services Center. Guests inquiring about lost items at previous events should call the Guest Services Hotline at (972) 497-4800 for information, notify us via email at FordCenter@dallascowboys.net or fill out the lost and found form. Items lost at prior events are held in a locked storage area for 60 days and are then either disposed of or donated to an appropriate charitable organization. Ford Center cannot be held responsible for lost or damaged items.

Prohibited bags include, but are not limited to, the following: all purses, bags or containers larger than a small clutch bag, coolers, briefcases, backpacks, fanny packs, cinch bags, luggage of any kind, computer bags and camera bags.

We strongly encourage fans to limit the number of items they bring with them to the stadium on event day.

Fans may carry only the following style and size bag, package, or container at the plaza areas, gates, or when approaching queue lines of fans awaiting entry into Ford Center:

• Approved bags that are clear plastic, vinyl or PVC and do not exceed 12” x 6” x 12.” The bags may be hand-carried or have a shoulder strap. Clear plastic, vinyl or PVC bags in accordance with the size set forth above with a high school logo are also acceptable).
• One-gallon clear plastic freezer bag (Ziploc bag or similar).
• Small, one compartment, clutch bag approximately the size of a hand, with or without a handle or strap. No larger than 4.5 x 6.5.” This can be carried separately or within a plastic bag.

An exception will be made for medically necessary items after proper inspection at a gate designated for this purpose.

Signs must be handheld (by one individual), event-related, in good taste and cannot obstruct another guest’s view. They may not contain commercial messages, logos or political endorsements and may not be hung off affixed Ford Center structures. For select events (including Battle at The Star), banners will be permitted to be hung on railings, but cannot be affixed with adhesive tape, or obstruct video board or air intakes (the lowest portion of the field walls). Signs on poles or sticks, or constructed of wood or metal material, are also not permitted. Management reserves the right to confiscate signs, sticks and poles that are in violation of Ford Center policy. 

The entrance for the media is located on the east side of Ford Center in the middle of the concourse. Only members of the media with proper credentials or other predetermined guests may use this entrance. Upon entering, bags will be inspected and tagged accordingly.

Merchandise stands are located on both the east and west concourses.

The passenger pick-up and drop-off area for Ford Center can vary based on event. For most major events, you can drop-off and pick-up near the Media Entrance on the east side of Ford Center, off of the southbound lanes of Gaylord Parkway. Guests utilizing taxis or ride-sharing services should also use this location and walk to the Tostitos Championship Plaza. 

 The following items are prohibited from entering Ford Center:

• Abusive, foul, or disruptive language
• Alcohol
• Animals (except service animals to aid guests with disabilities)
• Bags not compliant with the bag policy (please see the bag policy)
• Bottles, cans, and beverage containers of any kind*
• Cameras with lens longer than 3” (detachable or non-detachable) (ARE permitted for high school events)
• Chairs, stools, or other seating devices*
• Fireworks, firearms, and weapons of any kind**
• Food items*
• Footballs
• Knives of any length
• Large umbrellas (must be compact)
• Laser pointers
• Noisemakers
• Seat cushions
• Signs on flags, sticks, or poles, or larger than what one person can hold (exception made for banners during high school football)
• Smoking inside the Ford Center; this includes e-cigarettes and vaporizers (smoking is permitted is designated areas outside of the stadium)
• Streamers, confetti, silly string, and similar items
• Thermoses
• Throwing objects
• Ticket scalping
• Trespassing, soliciting, peddling, and loitering
• Tripods, monopods, and selfie-sticks
• Unmanned aircraft (including but not limited to remote control airplanes and drones)
• Video cameras and the use of video capable devices including GoPro devices (video cameras are permitted for high school events; tripods are not)
• Any other item or action deemed to be dangerous or inappropriate

Guests who appear to be inebriated and unmanageable will not be permitted admittance into Ford Center. Any attempt to bring alcohol into Ford Center will be considered a violation of the Code of Conduct and may result in the guest having his/her tickets revoked, being ejected from Ford Center or arrested by police. All persons and/or their belongings are subject to search. Violators of the rules of any state or city laws will be refused admission, asked to leave or ejected from Ford Center property.

*Exceptions will be made for medical requirements and/or special needs.

**Exceptions will be made for law enforcement personnel. Off-duty law enforcement personnel with weapons can enter through the South Entrance. They will need to identify they are an off-duty officer and choosing to carry a weapon. At that point their credentials will be verified by Frisco police and they will be permitted to enter.

All guests wishing to tailgate must observe the following guidelines. These guidelines have been developed to provide a fair, reasonable and safe tailgating experience for guests. Failure to follow these guidelines may result in the loss of tailgating privileges and ejection from the parking lot.

• Parking spaces are for vehicles and trailers only. Parking spaces may not be used for tents, grills, chairs or other items.
• Tailgating is defined as the placement of any item on the ground (chairs, coolers, grills, games, etc.)
• Tailgating is only permitted in the grass areas on the perimeter of the parking lot.
• Any grass areas are considered common ground and may be used by other guests for tailgating or picnicking activities.
• Tailgating is permitted from the time the lots open and up to one (1) hour following conclusion of the event.
• All guests must follow the directions and instructions provided by Ford Center personnel (parking staff, security, police, etc.).
• Dispose of trash in the appropriate receptacles.
• Coals must be disposed of in the designated coal containers located throughout the lots. Do not dump coals or store stoves on the grass, parking areas, under or around vehicles.
• The following items/activities are prohibited:
  • Deep fryers or any oil-based cooking or frying.
  • Open flame fires of any kind. Charcoal or gas cooking is permitted.
  • Disorderly conduct.
  • Picketing, political campaigning or soliciting/distribution of any kind.
  • Saving parking or tailgating spaces.
  • Weapons and fireworks.
  • Sale of food, beverage, merchandise, etc.
  • Amplified sound systems or the use of radios/audio devices at loud levels.
  • Advertising or promoting any third-party products (including but not limited to food & beverage products)
  • Signs containing commercial messages, logos or political endorsements.

Ford Center provides wheelchair and companion seating on the concourse level. Be advised that Ford Center personnel reserve the right to take appropriate legal action against individuals who fraudulently obtain wheelchair and companion seats. For event day assistance and seating relocations, contact an event staff member or visit the Guest Services Center located on the concourse behind Section 127.